When award-winning goldsmith Flemming Bo Hansen designed the WATCH 20 years ago it was one of the most simple, elegant digital watches available. With proportions based on the Golden Ratio and using the simplest interface of telling time (military time, no flashing colon) the WATCH won multiple awards: 1991 Design Plus, 1992 Reddot, 1993 International Design Preis, 1993 iF Design Award. MoMA, and several European design museums adopted it into their permanent collections. Since 2007, the Danish firm Rosendahl's watch division took over production using their own movement and refined manufacturing, garnering another iF Design Award in the process.
Bo Hansen's (Danish, born 1955) career is just as golden. He began as apprentice in Georg Jensen's Copenhagen studio in 1979, moving on to work in the New York and Tokyo locations until 1986. Enrolled at the Allan Scharff Silversmith school the next year, and the Danish College of Jewelry and Silversmithing where he was already starting to collect awards for his work, he has since been actively designing, teaching, experimenting with new disciplines and materials in addition to fostering a creative association with Rosendahl.
